Los Abogados por Internet - Casi tres de cada cuatro hispanos no usuarios del Internet y que hablan bastante bien el español (71%) dicen que el contenido online en español es muy importante. Más de la mitad de todos los hispanos no usuarios del Internet (56%) dicen que la falta de contenido online en español es una razón para no usar Internet. Fuente: comScore Media Metrix.  Marketing para Despachos de Abogados

May 2007 - Researchers at the Association of Hispanic Advertising Agencies 22nd semi-annual conference confirmed that 13.9 million "Hispanic Adults" are indeed online and of those 8.5 million have broadband.

April 2006 - 15.7 million U.S. Hispanics accessed the internet in 2005. By 2010, the U.S. Hispanic market is projected to have over 20.9 million internet users.

John Consoli - 55 percent of U.S. Hispanics watch television in both English and Spanish, while only 12 percent watch TV in only English and 31 percent in only Spanish, according to a study by Encuesta, Inc., a U.S. Hispanic marketing and research company. The survey also showed that over half (57 percent) of the U.S. Hispanics born in other countries watch television in English, while almost three-quarters (75 percent) of those born in the U.S. watch Spanish-language television.

"1995 Hispanic Digital Divide" - "2006 No Mas!"

According to a recent eMarketer report "58 percent of Hispanic Web users are under 35". This is a demographic group that shifts frequently between Spanish-language content and English-language content, mirroring what occurs in traditional media. "There is and will continue to be demand for Spanish-language sites," adds Debra Aho Williamson, eMarketer analyst.

AdAge.com - Marketers and their agencies are split over whether the future of Hispanic media is in English or Spanish, but plan to increase their spending in 2006 regardless of language.

81.2% of respondents (0f 479) expect the Hispanic ad budgets they are responsible for to grow in 2006, while 16.8% will remain the same and just 2.0% are likely to fall.

65.2%, will increase online. 62.8%, spend more on events and buzz marketing. Slightly more than half will boost radio and TV. Newspapers fared the worst, 31.6% said they plan to spend more on the medium, while 17.5% expect to cut newspaper spending and half said they will stay at the same level.

HISPANIC PR - Advertisers’ efforts to reach Hispanic consumers are becoming more targeted, and language is a major factor, according to a new U.S. Hispanic Media Market: Projections to 2010 report issued by HispanTelligence(R), the research division of Hispanic Business Inc. Advertisers spent more than $3.3 billion to market products to U.S. Hispanics in 2005, a 6.8 percent increase from 2004. Investing in Latino Market?

Building an Internet Brand:

Your brand name on a Website doesn't make it an Internet brand. There are brands and there are Internet brands, the 2 are different.

If you want to build an Internet brand, you should not treat the Internet as a medium, you should treat it as a business.

The Internet is a medium, you might be thinking, just like newspapers, magazines, radio, and television. Maybe so, but if you want to build a powerful Internet brand, you will have to treat the Internet as an opportunity, not as a medium. You will have to treat the Internet as a totally new business where the slate is wiped clean and where endless opportunities await those who can be first to create new categories in the mind.

Hispanic Cellphone Usage

Telephia reports that African-American and Hispanic mobile consumers were heavy cell phone users in Q3 2005.

Hispanic cell phone users AVG 979 total voice minutes per month in Q3 2005.

Growth in cell phone usage demonstrates a robust consumer demand for newer and better wireless products and services. Consumers age 18-24 use their cell phones the most, spending more than 1300 total voice minutes on average per month. Mobile phone usage by the younger demographic is 71 percent more than the total average minutes used by all age groups. The number of calls they send and receive also outpaced other demographic age groups, claiming an average of 340 calls per month in Q3 2005.

Cell phone users age 25-36 posted an average of 970 voice minutes used and 246 calls sent and received per month, while 37-55 year old consumers used an average of 726 minutes and made 197 calls. Older consumers used the least cell phone voice minutes and completed just 119 calls per month during the quarter.

Marketing Despachos de Abogados

 

 

AOL/Roper U.S. Hispanic Cyberstudy Topline Findings

-- 52% of online Hispanics now access the Internet on a broadband connection at home, compared with 50% of the general online population.

-- Fourteen percent of Hispanic online consumers connected their household to the Internet within the last six months vs. 7% of the general at home online population.

-- Online Hispanics look to the Internet as a primary source of information. Half agree (51%) that they "get more information about products and services from going online than they do from television or newspapers or magazines."

-- Online Hispanics use the Internet to get information about health-related issues more frequently than the online general population. Six in ten online Hispanics (61%) do so either "regularly" or "occasionally" (versus 55% of the online general population).

-- Online Hispanics are far more likely than the online general population to list among their major financial goals being able to send their children to college, buy a house or apartment, and own their own business.